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Opinion / Technology

Google’s algorithm leak and what it means for travel SEO

By Brennen Bliss - Propellic | June 5, 2024

The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices. Read More

News / Online

SilverRail integrates with Google on rail search

By D.J. Catron | May 30, 2024

Google is launching United Kingdom rail directly into its search engine, while directing users to book tickets via SilverRail’s retailing platform. Read More

News / Online

How did we allow this to happen? Viator founder Rod Cuthbert on the rise of Google

By Yeoh Siew Hoon - WiT | May 23, 2024

In an interview at WiT Japan and North Asia, Cuthbert said that with Google’s increasing control and the potential for a “super app” powered by AI, the future of online travel intermediaries... Read More

News / Distribution

Sabre lays out offer-order strategy with release of retailing platform

By Linda Fox | May 22, 2024

The technology aims to help airlines make the move from the passenger-name-record world to more modern retailing via API-based solutions. Read More

Opinion / Technology

The week GenAI took off for travel

By Christian Watts – Magpie | May 17, 2024

Christian Watts, CEO of Magpie, looks back on what he calls "easily the biggest week so far for generative artificial intelligence - especially for the travel industry." Read More

News / Technology

Google unveils Gemini’s new trip planning capabilities

By D.J. Catron | May 14, 2024

Google’s new version of Gemini uses spatial data and reasoning to prioritize and make decisions while building a personal itinerary. Read More

Opinion / Online

How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings

By Javier Delgado - Mirai | May 14, 2024

One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More

News / Online

Booking made gatekeeper by European regulator

By Linda Fox | May 13, 2024

Booking now meets the “relevant thresholds” as a digital gatekeeper after it submitted a self-assessment on March 1, according to a release from the commission. Read More

News / Online

Steve Hafner on 20 years at Kayak: "The innovation isn't over yet"

By D.J. Catron | May 11, 2024

As the metasearch site passes 20 years since its launch, CEO Steve Hafner shares his views on generative AI, Kayak for Business, the future of metasearch and more. Read More

News / Startups

Why trip-planning startups struggle, even as consumers call for an easier way

By D.J. Catron | April 30, 2024

An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More

From Our Partners / Online

How travel brands can turn 2024’s challenges into marketing opportunities

By Wunderkind | April 29, 2024

Identity resolution can be a valuable performance marketing tool to help brands learn what travelers are looking for and how to give it to them. Read More

Opinion / Technology

Preparing travel for the future of AI search

By Mario Gavira | April 23, 2024

In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing. Read More

Opinion / Technology

Search marketing for travel in the age of AI

By Mario Gavira | April 22, 2024

In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More

News / Distribution

Delta partners with Accelya, Google on new NDC plans

By D.J. Catron | April 18, 2024

The last of the three major U.S. airlines to embrace modern retailing and distribution announced the partners it will work with, including IATA and ARC. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

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