Public Relations

Interview / Startups

STARTUP STAGE: Wildebeest helps global travel and tourism brands grow organically

By Steven Lerner | February 25, 2020

Wildebeest is an agency that helps travel technology startups, tour operators and tourism boards develop marketing strategies. Read More

Interview / Online

How I Got Here, episode 9 - Henrik Zillmer of AirHelp

By Kevin May | October 17, 2019

Entertaining, unconventional and smart - founder and CEO of AirHelp, Henrik Zillmer, joins David Litwak and Kevin May for the latest episode of the How I Got Here podcast. Read More

News / Online

Destination marketing, part 1: The evolving - and expanding - role of DMOs

By Mitra Sorrells | September 9, 2019

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

News / Distribution

VIDEO: How the travel industry is preparing for Brexit

By Linda Fox | May 21, 2019

Travel and tourism executives discuss Brexit plans during Phocuswright Europe 2019 in Amsterdam. Read More

Opinion / Distribution

Has Airbnb booked its place at the top of the accommodation hierarchy?

By Lucia Juliano - Harris Interactive | August 14, 2018

Airbnb celebrates its 10th birthday this year - a decade after its founders first rented out an air mattress in their living room to help pay the rent. Read More

Interview / Startups

STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale

By Jill Menze | July 23, 2018

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

Opinion / Startups

How to scale in high-growth online travel

By Bob Milne - Vacasa | May 22, 2018

Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible. Read More

News / Online

Uber goes on charm offensive, promises new tools and culture

By Kevin May | May 14, 2018

This time last year the wheels at Uber were pretty much ready to fall off - such were the negatives headlines that the company couldn't escape from. Read More

News / Online

TripAdvisor extends animal welfare policy, critics say "falls short"

By Kevin May | May 2, 2018

Campaigners for animal rights have welcomed a shift in strategy at TripAdvisor for selling tickets to animal-based attractions - but say the brand should go further. Read More

Notated News / Technology

Corporate communications also not safe from onset of AI

By Anthony Petrucci - Forbes | April 30, 2018

Trust is an important topic for those of us that work in corporate communications. Read More

Opinion / Online

Building the PhocusWire team - one playlist at a time

By Kevin May | January 18, 2018

PhocusWire has been operating for two months and, after a hugely successful launchpad at The Phocuswright Conference, we're finding our rhythm as a news operation. Read More

News / Technology

Video: Don't believe the hype of digital assistants - embrace it

By Kevin May | January 10, 2018

The emergence of digital assistants in the past few years has excited many people in the travel brands. Read More

Notated News / Technology

PhocusWire Forecast 2018: Nine unstoppable tech moves

By Bernard Marr - LinkedIn | December 19, 2017

The speed of change in technology over the past few years has been astonishing - with applications of it related to many areas of the travel, tourism and hospitality sector. Read More

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