Sojern

News / Online

WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)

By PhocusWire | October 26, 2020

PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More

Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

Opinion / Online

Paving the path to equality: 5 tips for building diverse boards that drive growth

By Cady Wolf - Sojern | July 30, 2020

By taking strategic steps, women can increase their presence on the boards of travel companies. Read More

News / Online

MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips

By Mitra Sorrells | June 19, 2020

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

News / Online

How to digitally prepare a hotel website for reopening

By Kurt Weinsheimer - Sojern | May 11, 2020

To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More

News / Online

Search data reveals some positive trends but industry should remain cautious

By Linda Fox | March 30, 2020

Sojern looks at search trends to analyze whether there are any signs of recovery for the travel industry. Read More

News / Online

Digital marketing in the age of coronavirus - what travel brands need to know

By Mitra Sorrells | March 12, 2020

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

News / Online

WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020

By PhocusWire | December 12, 2019

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

Opinion / Online

Growing confidence through empowerment: What women need to advance in travel

By Cady Wolf - Sojern | November 6, 2019

Men are 70% more likely to hold executive positions over women - but what's holding women back? The system, the industry or something else? Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More