ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

News / Technology

Phocuswright turns 30: Industry veterans look back and ahead

By Morgan Hines | December 11, 2024

Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come. Read More

News / Online

How a Turkish online travel agency is tackling expansion challenges and AI strategy

By Linda Fox | December 9, 2024

Online travel agency Wingie Enuygun has been expanding in the Middle East since the end of the pandemic. CEO Caglar Erol sees further potential for it to grow in the region and beyond. Read More

Opinion / Technology

AI agents and the future of online travel agencies

By Christian Watts - Magpie | December 9, 2024

OTAs are the platform play of the travel industry but how will they adapt as AI agents — who aren't influenced by marketing messages and slick site designs — become the norm? Read More

Opinion / Technology

How the hospitality industry can best exploit AI

By Tim Davis - Pace Dimensions | December 6, 2024

Tim Davis of Pace Dimensions explores how the hospitality industry can take advantage of the technology across a number of front and back office processes. Read More

News / Online

Airbnb on striving for personalization and reimagining discovery

By Linda Fox | December 5, 2024

Dave Stephenson, Airbnb's chief business officer, shares how the company is thinking about AI, early work with ChatGPT and its plan to use customer data to drive personalization. Read More

News / Technology

Two years after ChatGPT's launch, is the travel industry moving fast enough with AI?

By Morgan Hines | November 26, 2024

Travel industry veterans such as Erik Blachford and current executives such as Amex GBT's Marilyn Markham offer their take on the state of generative AI in travel. Read More

News / Online

Expedia Group CEO on AI across operations and building bridges

By Matthew Parsons | November 21, 2024

Expedia Group CEO Ariane Gorin shares how the company is testing AI in consumer facing channels as well as for marketing, partners and more during a session at The Phocuswright Conference 2024. Read More

From Our Partners / Technology

The new age(nts) are coming, but beware the zombies

By Chris Hemmeter, Thayer Investment Partners | November 20, 2024

The biggest risk for entrepreneurs isn’t failure of the experiment. That’s part of the game. The greatest risk is launching a zombie company. Read More

Opinion / Online

How AI-powered search might impact travel discovery

By Christian Watts - Magpie | November 5, 2024

As search dynamics evolve with the growth of generative AI-powered platforms, what should travel companies be thinking about and what steps can they take for future success? Read More

News / Technology

Generative AI in travel - weighing the concerns versus the promise

By Linda Fox | October 17, 2024

Travel experts discussed the most exciting applications of generative AI at WiT Singapore while research from Amadeus flagged concerns around the technology. Read More

News / Technology

How Goldjoy Travel found its sweet spot in the online cruise market

By Yeoh Siew Hoon - WiT | October 11, 2024

A panel discussion at Cruise World Asia tackled “how to bulletproof your travel agency business with technology” with speakers from Goldjoy Travel and GlobalTix. Read More

News / Technology

Priceline adds voice capabilities from OpenAI to "Penny" chatbot

By Morgan Hines | October 2, 2024

Priceline's Penny chatbot can “hear” and understand user questions, predict needs based on historical interactions and "speak" its response. Read More

News / Technology

Hype versus reality: How fast is generative AI changing the travel industry?

By Morgan Hines | October 2, 2024

Industry leaders from Accor, Sabre, Cloudbeds, Navan, MakeMyTrip and more share their thoughts on generative AI and whether it has lived up to expectations thus far. Read More

From Our Partners / Technology

What the travel industry is learning about effectively implementing AI

By PhocusWire | September 30, 2024

DataArt's senior vice president of travel and hospitality explains why effective use of generative AI requires companies first deal with their technical debt and ensure they have a modern data... Read More