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How AI and visual search are reshaping travel discovery
News / Online
How AI and visual search are reshaping travel discovery
By Marisa Garcia | April 9, 2025
Visual search is beginning to dominate, especially for younger travelers and the numbers show that it's probably not a passing fad. Read More
How Destination Toronto developed its AI assistant 6ix
News / Technology
How Destination Toronto developed its AI assistant 6ix
By Linda Fox | April 8, 2025
Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is gaining insights on how users are engaging with its content. Read More
Could a tours and activities push from Google penalize OTAs?
News / Online
Could a tours and activities push from Google penalize OTAs?
By Matthew Parsons | April 1, 2025
OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More
Google updates AI capabilities for travel tools
News / Online
Google updates AI capabilities for travel tools
By Abby Crotty | March 27, 2025
Users will soon be able to use a new price tracking feature for hotels via Google Search and turn on a new "screenshots" feature in Google Maps. Read More
European regulator finds Google not compliant with DMA
News / Online
European regulator finds Google not compliant with DMA
By Linda Fox | March 21, 2025
The European Commission has said Google-parent Alphabet “self-preferences its own services” following and investigation and feedback from third parties. Read More
Will metasearch remain relevant with agentic AI's rise?
News / Technology
Will metasearch remain relevant with agentic AI's rise?
By Morgan Hines | March 6, 2025
With OpenAI’s January launch of Operator, a tool that can book travel, questions have emerged on what changes will come and what industry sectors will be most affected. Read More
Sabre attributes Q4 gains to bookings growth, reduced tech expense
News / Technology
Sabre attributes Q4 gains to bookings growth, reduced tech expense
By Linda Fox | February 20, 2025
Sabre said it is positioned for double digit growth in distribution bookings and central reservation system transactions in 2025. Read More
The future of travel is arriving faster than you think
News / Technology
The future of travel is arriving faster than you think
By Phocuswright Research | February 18, 2025
Phocuswright's latest report, "Travel Innovation and Technology Trends 2025," reveals how the convergence of generative AI and digital ID will change how we search, book and experience travel. Read More
How "Operator" changed the travel shopping game
Opinion / Online
How "Operator" changed the travel shopping game
By Christian Watts - Magpie | February 6, 2025
OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility. Read More
OpenAI’s “Operator” and its impact on travel search and marketing
News / Technology
OpenAI’s “Operator” and its impact on travel search and marketing
By Morgan Hines | February 3, 2025
OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More
Travel marketing experts on Google's dominance in the face of AI
News / Online
Travel marketing experts on Google's dominance in the face of AI
By Morgan Hines | January 16, 2025
Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More
U.K. regulator to investigate Google’s search dominance
News / Online
U.K. regulator to investigate Google’s search dominance
By Morgan Hines | January 14, 2025
The organization will look into how Google’s position is impacting businesses such as advertisers, the media and alternate search engines and also the effect on consumers.  Read More
Google cloud enables AI conversations for drivers on what's nearby
News
Google cloud enables AI conversations for drivers on what's nearby
By Linda Fox | January 13, 2025
The in-car artificial intelligence assistant draws on information from Google Maps to provide conversational responses to drivers. Read More
Why AI agents will supercharge, not bypass, OTAs
Opinion / Online
Why AI agents will supercharge, not bypass, OTAs
By Mario Gavira | January 6, 2025
Mario Gavira discusses how established online travel intermediaries could thrive in the era of agentic AI as they leverage the tech foundations and financial models they have spent years developing. Read More
Phocuswright analysts share their travel predictions for 2025
News / Online
Phocuswright analysts share their travel predictions for 2025
By Morgan Hines | January 2, 2025
AI agents, luxury travel, developments in APAC, short-term rentals, digital ID and eVTOLS are some of the topics Phocuswright analysts are watching for 2025. Read More