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Metasearch

PhocusWire's in-depth coverage of the metasearch sector, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Kayak launches new AI tool for travel search
News / Technology
Kayak launches new AI tool for travel search
By Abby Crotty | April 10, 2025
Kayak described the new platform as its tech team's "playground for innovation" and said what works best on Kayak.ai will then become part of Kayak.com for everyone to use. Read More
The never-ending growth of flight search traffic: From travel agents to AI operators
Opinion / Technology
The never-ending growth of flight search traffic: From travel agents to AI operators
By Sebastien Gibergues | March 31, 2025
Sebastien Gibergues, an independent travel consult and former Amadeus executive, details the exponential growth of flight search transactions. Read More
European regulator finds Google not compliant with DMA
News / Online
European regulator finds Google not compliant with DMA
By Linda Fox | March 21, 2025
The European Commission has said Google-parent Alphabet “self-preferences its own services” following and investigation and feedback from third parties. Read More
Tripadvisor continues fight against fraudulent reviews as incidences increase
News / Online
Tripadvisor continues fight against fraudulent reviews as incidences increase
By Abby Crotty | March 19, 2025
Tripadvisor said member fraud—when an independent user posts a review that violates fraud guidelines—accounted for just over 39% of fake reviews. Read More
Tripadvisor brings in Booking.com veteran as president of Viator
News / Online
Tripadvisor brings in Booking.com veteran as president of Viator
By Linda Fox | March 17, 2025
Almost a year since Ben Drew stepped down, Tripadvisor Group is bringing in former Booking.com executive Pepijn Rijvers to lead Viator's next phase of growth. Read More
Will metasearch remain relevant with agentic AI's rise?
News / Technology
Will metasearch remain relevant with agentic AI's rise?
By Morgan Hines | March 6, 2025
With OpenAI’s January launch of Operator, a tool that can book travel, questions have emerged on what changes will come and what industry sectors will be most affected. Read More
Alexa+ could earn “top-of-the-funnel” spot in travel research
News / Technology
Alexa+ could earn “top-of-the-funnel” spot in travel research
By Morgan Hines | March 4, 2025
Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More
Why travel marketers can (and should) expect more from their affiliate strategy
Opinion / Online
Why travel marketers can (and should) expect more from their affiliate strategy
By Joshua Heller - Rakuten Advertising | February 27, 2025
A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising. Read More
Booking Holdings' Fogel bullish on agentic AI amid strong 2024 results
News / Online
Booking Holdings' Fogel bullish on agentic AI amid strong 2024 results
By Morgan Hines | February 20, 2025
Booking Holdings reported record revenue of $23.7 billion in 2024 and saw accelerated growth in room nights for alternative accommodations during the fourth quarter. Read More
Experiences becoming “strategic and financial center” of Tripadvisor Group
News / Online
Experiences becoming “strategic and financial center” of Tripadvisor Group
By Morgan Hines | February 20, 2025
All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More
Trivago sees revenue growth in Q4 for first time since 2023
News / Online
Trivago sees revenue growth in Q4 for first time since 2023
By Morgan Hines | February 4, 2025
The hospitality metasearch's Q4 earnings showed a slight increase in total revenue year over year to €94.8 million, but full year revenue and adjusted EBITDA were both down. Read More
Tripadvisor partners with Perplexity to improve trip planning
News / Technology
Tripadvisor partners with Perplexity to improve trip planning
By Linda Fox | January 9, 2025
The partnership sees the integration of Tripadvisor’s reviews, AI generated summaries and more than 300,000 experiences from Viator with Perplexity’s chatbot-style search capabilities. Read More
Tripadvisor to merge with Liberty Tripadvisor in $435M deal
News / Online
Tripadvisor to merge with Liberty Tripadvisor in $435M deal
By Mitra Sorrells | December 19, 2024
The companies announced the merger Thursday morning and the deal is expected to close in the second quarter of 2025. Read More
Kayak's Steve Hafner on strategies for weighing opportunity and risk
News / Online
Kayak's Steve Hafner on strategies for weighing opportunity and risk
By Morgan Hines | December 19, 2024
The Kayak co-founder gambles in his own life but is a bit more careful with business decisions, as he explained on Center Stage at The Phocuswright Conference.  Read More
Skycanner's CEO on the company's strategy for evolution and expansion
News / Online
Skycanner's CEO on the company's strategy for evolution and expansion
By Linda Fox | November 14, 2024
During WiT Singapore, Skyscanner CEO John Mangelaars discussed the company's expansion into India, touched on new verticals and provided an update on artificial intelligence initiatives. Read More
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