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Phocuswright Europe 2025: Shaping the next era of travel

By PhocusWire | April 7, 2025

The Phocuswright Europe 2025 program is live with the speaker line-up including executives from Airbnb, Accor, Booking.com, Expedia and Lufthansa. Read More

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Travelers are prioritizing experiences and so should the industry

By Abby Crotty | April 2, 2025

According to Arival's recent survey, 65% of travelers say experiences play a significant role in deciding where to go. Read More

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Could a tours and activities push from Google penalize OTAs?

By Matthew Parsons | April 1, 2025

OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More

News / Online

Google updates AI capabilities for travel tools

By Abby Crotty | March 27, 2025

Users will soon be able to use a new price tracking feature for hotels via Google Search and turn on a new "screenshots" feature in Google Maps. Read More

News / Technology

Perplexity partners with Selfbook, Tripadvisor to offer hotel booking

By Morgan Hines | March 25, 2025

Users can make a natural language query for hotels with Perplexity, and the platform can then surface relevant, bookable properties based on Selfbook data and reviews from Tripadvisor. Read More

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Tripadvisor continues fight against fraudulent reviews as incidences increase

By Abby Crotty | March 19, 2025

Tripadvisor said member fraud—when an independent user posts a review that violates fraud guidelines—accounted for just over 39% of fake reviews. Read More

News / Online

Tripadvisor brings in Booking.com veteran as president of Viator

By Linda Fox | March 17, 2025

Almost a year since Ben Drew stepped down, Tripadvisor Group is bringing in former Booking.com executive Pepijn Rijvers to lead Viator's next phase of growth. Read More

News / Technology

Autonomous AI agent Manus joins the fray

By Linda Fox | March 10, 2025

China-based AI agent Manus is in early preview and attracting mixed reaction from the technology industry. Read More

News / Technology

Alexa+ could earn “top-of-the-funnel” spot in travel research

By Morgan Hines | March 4, 2025

Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More

News / Online

Experiences becoming “strategic and financial center” of Tripadvisor Group

By Morgan Hines | February 20, 2025

All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

News / Technology

OpenAI debuts "Operator" agent that can book travel

By Mitra Sorrells | January 24, 2025

While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Technology

Tripadvisor partners with Perplexity to improve trip planning

By Linda Fox | January 9, 2025

The partnership sees the integration of Tripadvisor’s reviews, AI generated summaries and more than 300,000 experiences from Viator with Perplexity’s chatbot-style search capabilities. Read More

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