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Could a tours and activities push from Google penalize OTAs?
News / Online
Could a tours and activities push from Google penalize OTAs?
By Matthew Parsons | April 1, 2025
OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More
European regulator finds Google not compliant with DMA
News / Online
European regulator finds Google not compliant with DMA
By Linda Fox | March 21, 2025
The European Commission has said Google-parent Alphabet “self-preferences its own services” following and investigation and feedback from third parties. Read More
How TikTok is helping travel brands capture the value of little-known Q5
From Our Partners / Online
How TikTok is helping travel brands capture the value of little-known Q5
By Cathy Walsh | January 23, 2025
With traditional advertising budgets winding down post-Q4, travel marketers have a chance to capture attention and convert travelers during a period of low competition and high intent. Read More
With U.S. TikTok ban looming, how could travel brands be impacted?
News / Online
With U.S. TikTok ban looming, how could travel brands be impacted?
By Morgan Hines | January 16, 2025
Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More
Why AI agents will supercharge, not bypass, OTAs
Opinion / Online
Why AI agents will supercharge, not bypass, OTAs
By Mario Gavira | January 6, 2025
Mario Gavira discusses how established online travel intermediaries could thrive in the era of agentic AI as they leverage the tech foundations and financial models they have spent years developing. Read More
Traversing.ai - Launch pitch at The Phocuswright Conference 2024
Interview / Technology
Traversing.ai - Launch pitch at The Phocuswright Conference 2024
By PhocusWire | January 3, 2025
Traversing.ai is a startup offering a unified sales, distribution and marketing platform for hotels, all tied together with artificial intelligence. Read More
Snowflake/Hightouch - Travel Innovator of the Year award winner at The Phocuswright Conference 2024
Interview / Technology
Snowflake/Hightouch - Travel Innovator of the Year award winner at The Phocuswright Conference 2024
By PhocusWire | December 6, 2024
Snowflake offers a cloud-based data platform that enables companies to share data, build applications and effectively use AI. Hightouch is a platform to sync data into tools for marketing, advertising,... Read More
Googles updates search in Europe to comply with DMA
News / Online
Googles updates search in Europe to comply with DMA
By Linda Fox | November 27, 2024
Google has proposed further changes to search results pages in Europe as it seeks to comply with the DMA. Read More
How online travel companies in Asia use livestreaming to drive engagement - and bookings
News / Online
How online travel companies in Asia use livestreaming to drive engagement - and bookings
By Mark Frary | November 27, 2024
Livestreaming in travel has become one of the marketing success stories of the past decade, driving billions in sales for companies like Trip.com and Alibaba.  Read More
Hotel visit trends 2024: Insights and growth drivers
Event / Online
Hotel visit trends 2024: Insights and growth drivers
November 13, 2024
Join us for a data-driven exploration of the hotel industry in 2024 during this free webinar hosted by PhocusWire in partnership with Placer.ai. On Demand
HomeToGo reports booking revenue high in Q3
News / Online
HomeToGo reports booking revenue high in Q3
By Linda Fox | November 12, 2024
The company has adjusted its full-year 2024 booking revenues guidance to more than €255 million, up 34% year over year.  Read More
Hot 25 Travel Startups for 2025: Lucia
Interview / Startups
Hot 25 Travel Startups for 2025: Lucia
By PhocusWire | November 11, 2024
Lucia connects service businesses with vetted, industry-specific freelancers in areas like operations, marketing, customer service and concierge support.  Read More
Travel creators and the power to drive conversion
News / Online
Travel creators and the power to drive conversion
By PhocusWright Research | October 21, 2024
According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%).  Read More
How commerce media is catching on in travel
News / Online
How commerce media is catching on in travel
By Linda Fox | October 17, 2024
United, Expedia, Booking.com, Agoda, Priceline, Marriott and Uber have all established media networks in recent years and are earning significant revenue from them. Read More
What Google's cookie reversal means for travel
News / Technology
What Google's cookie reversal means for travel
By PhocusWright Research | October 8, 2024
Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More