Opinion

The similarities - and differences - of the early days of SaaS and GenAI
Opinion / Technology
The similarities - and differences - of the early days of SaaS and GenAI
By Arden Agopyan - HotelRunner | October 10, 2024
The founder of HotelRunner explains why differentiation and problem-solving are key in an investment landscape where there is an over-supply of GenAI startups, not unlike SaaS more than a decade ago.... Read More
Could the latest tech turn social influencers into kings and queens of travel?
Opinion / Online
Could the latest tech turn social influencers into kings and queens of travel?
By Craig Everett - Holibob | October 8, 2024
Holibob's CEO and co-founder, Craig Everett, speaks on influencers' potential impact on the travel industry if they begin selling products through social media posts.... Read More
The future of hospitality lies in the perfect balance between data and service
Opinion / Technology
The future of hospitality lies in the perfect balance between data and service
By Alan Young - Infor | October 3, 2024
Hospitality businesses need to walk a line between the use of data analytics to inform decisions and providing good service to guests.... Read More
Breaking the bottleneck in travel’s hourglass problem
Opinion / Online
Breaking the bottleneck in travel’s hourglass problem
By Michelle Denogean - Mindtrip | September 27, 2024
Chief marketing officer at Mindtrip, Michelle Denogean, says travel has a problem advancing top of the hourglass inspiration through the bottleneck that leads to conversions in planning and booking stages.  ... Read More
AI and travel: Are we there yet?
Opinion / Technology
AI and travel: Are we there yet?
By Timothy O'Neil-Dunne - T2Impact | September 25, 2024
Timothy O'Neil-Dunne discusses why the travel industry shouldn't be over-reliant on artificial intelligence just yet.... Read More
The dream of a travel one-stop-shop: what comes next?
Opinion / Online
The dream of a travel one-stop-shop: what comes next?
By Gulce Karsli Rozenveld - Oojo | September 17, 2024
CEO of Oojo, Gulce Karsli Rozenveld, discusses the dream of an all-in-one travel platform and all of its possibilities.... Read More
Racing toward tomorrow's travel experience
Opinion / Online
Racing toward tomorrow's travel experience
By Stephanie Meltzer-Paul - Mastercard | September 11, 2024
Stephanie Meltzer-Paul, executive vice president of global loyalty at Mastercard, explores what's possible when the right mix of personalization, loyalty and technology are activated.  ... Read More
Cookieless is toast: What can travel marketers do to stay ahead?
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser.... Read More
How hotels can capture demand for sustainable stays
Opinion / Online
How hotels can capture demand for sustainable stays
By Alina Arnelle - BeCause | August 28, 2024
Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine.... Read More
Is the multi-day tour industry ready for digital transformation?
Opinion / Online
Is the multi-day tour industry ready for digital transformation?
By Ragnar Fjolnisson - Kaptio | August 23, 2024
Ragnar Fjölnisson, founder of Kaptio, writes that by fully embracing digital transformation, multi-day tour operators can enhance customer satisfaction, drive economic growth and contribute to a more sustainable travel industry. ... Read More
Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions
Opinion / Distribution
Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions
By Justin Francis - Responsible Travel | August 19, 2024
Responsible Travel's chairman Justin Francis discusses how marketing ploys designed to entice already frequent flyers to fly are irresponsible in light of climate challenges.... Read More
Keeping the "Human in the Loop" in travel
Opinion / Online
Keeping the "Human in the Loop" in travel
By Klaus Kohlmayr - IDeaS | August 14, 2024
Chief evangelist and development officer at IDeaS, Klaus Kohlmayr, shares his thoughts on AI and its impact on humans.... Read More
Airlines must protect their customers from cyber fraud - or face new consequences
Opinion / Online
Airlines must protect their customers from cyber fraud - or face new consequences
By Israel Mazin - Memcyco | August 13, 2024
Memcyco CEO Israel Mazin shares the importance of cyber fraud awareness to avoid consequences.... Read More
Why the travel industry should buy into the experience economy
Opinion / Online
Why the travel industry should buy into the experience economy
By Erika De Santi - WeRoad | August 2, 2024
Co-founder and chief of experience at WeRoad, Erika De Santi, shares why the travel industry should buy into the experience economy.... Read More
3 opportunities for travel marketers now that cookies are here to stay
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome.... Read More