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News / Online

Assessing the effectiveness of influencer marketing in travel

By Morgan Hines | February 1, 2024

Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More

News / Online

Where are they now? Checking in with our Hot 25 Startups of 2019

By Morgan Hines | October 9, 2023

Sanctifly, Stay22, Lumo, Beyond, TravelPerk and GuestReady update PhocusWire on what they’ve been up to since they were named part of PhocusWire’s Hot 25 Travel Startups for 2019. Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

News / Technology

PriceLabs acquires Rental Scale-Up in push to deliver vacation rental insights

By Jill Menze | August 25, 2022

With Rental Scale-Up, PriceLabs says it will be able to deliver vacation rental business practices and market data insights to the short-term rental industry. Read More

News / Online

Destination X - Rebounding from the fear of coronavirus on tourism

By PhocusWire | April 14, 2020

Imagine how difficult it must be for travelers, many of whom will have an even bigger sense of unease about returning to the skies or hotels or places to visit, once the world and the industry try to... Read More

Opinion / Online

Curious where social media is going? The travel industry leads the way

By Martin Stoll - Sparkloft Media. | October 30, 2019

Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More

Opinion / Online

The influencer marketing metrics travel brands are missing

By Rachel Jean-Firchau - Nativo | October 4, 2019

Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More

Notated News / Technology

Corporate communications also not safe from onset of AI

By Anthony Petrucci - Forbes | April 30, 2018

Trust is an important topic for those of us that work in corporate communications. Read More

Opinion / Online

Building the PhocusWire team - one playlist at a time

By Kevin May | January 18, 2018

PhocusWire has been operating for two months and, after a hugely successful launchpad at The Phocuswright Conference, we're finding our rhythm as a news operation. Read More

News / Technology

VIDEO: Media on what excites them about travel tech

By Kevin May | November 17, 2017

Journalists spend hours thinking and talking (and often tweeting) about the industry that they cover... obviously. Read More

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