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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Phocuswright turns 30: Industry veterans look back and ahead
News / Technology
Phocuswright turns 30: Industry veterans look back and ahead
By Morgan Hines | December 11, 2024
Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come.  Read More
Google talks generative AI, voice and the future of search
News / Technology
Google talks generative AI, voice and the future of search
By Mark Frary | December 3, 2024
Julie Farago, Google’s vice president of engineering for travel and local search, leads a team of 700 engineers who handle two billion searches every day – 15% of which Google has never been asked... Read More
Googles updates search in Europe to comply with DMA
News / Online
Googles updates search in Europe to comply with DMA
By Linda Fox | November 27, 2024
Google has proposed further changes to search results pages in Europe as it seeks to comply with the DMA. Read More
Report: U.S. consumer trends - 5 ways to optimize your marketing strategy
From Our Partners / Online
Report: U.S. consumer trends - 5 ways to optimize your marketing strategy
By Cathy Walsh | November 19, 2024
This white paper, produced by PhocusWire, is based on consumer insights from Phocuswright’s U.S. Consumer Travel Report 2024 and recommendations from travel and tourism marketing... Read More
How the latest consumer trends play out in travel
News / Technology
How the latest consumer trends play out in travel
By Linda Fox | November 19, 2024
Consumer trends reveal the desire for help with filtering the volumes of information as well as mixed sentiment around artificial intelligence. Read More
Hot 25 Travel Startups for 2025: Byway
Interview / Startups
Hot 25 Travel Startups for 2025: Byway
By PhocusWire | November 11, 2024
Byway offers trips across Europe, including overland transport, hand-picked accommodation, and on-demand expert advice. Read More
How AI-powered search might impact travel discovery
Opinion / Online
How AI-powered search might impact travel discovery
By Christian Watts - Magpie | November 5, 2024
As search dynamics evolve with the growth of generative AI-powered platforms, what should travel companies be thinking about and what steps can they take for future success? Read More
CEO Spotlight: Ethan Lin of Klook
Interview / Online
CEO Spotlight: Ethan Lin of Klook
By Linda Fox | November 1, 2024
Ethan Lin of Klook and co-founders Eric Gnock Fah and Bernie Xiong launched tours and activities marketplace Klook 10 years ago in Asia.  Read More
Expedia Group, Microsoft team up for loyalty initiative
News / Online
Expedia Group, Microsoft team up for loyalty initiative
By Morgan Hines | October 29, 2024
As a result of the new partnership, Bing users booking eligible accommodations will be able to earn both Microsoft Rewards and rewards offered by Expedia Group brands. Read More
Generative AI in travel - weighing the concerns versus the promise
News / Technology
Generative AI in travel - weighing the concerns versus the promise
By Linda Fox | October 17, 2024
Travel experts discussed the most exciting applications of generative AI at WiT Singapore while research from Amadeus flagged concerns around the technology. Read More
How the EU digital markets act will impact travel
News / Online
How the EU digital markets act will impact travel
By PhocusWright Research | October 1, 2024
Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act.   Read More
Google fined €2.4B after losing appeal in EU antitrust shopping case
News / Online
Google fined €2.4B after losing appeal in EU antitrust shopping case
By Morgan Hines | September 10, 2024
The fine, initially announced in 2017 and then appealed by Google, is being imposed against the internet giant for abusing its “dominant position” in a number of online search markets as it favored its... Read More
Agoda’s human approach to learning and growing with AI
News / Technology
Agoda’s human approach to learning and growing with AI
By D.J. Catron | September 5, 2024
Idan Zalzberg, Agoda’s chief technology officer, details how the company uses technology and especially generative AI in its pursuit to become a virtual “travel companion.” Read More
Mobi brings intent driven search to travel
News / Technology
Mobi brings intent driven search to travel
By Linda Fox | September 4, 2024
The search and discovery technology is combining natural language search with generative AI and its content store of points of interest around the world to present users with a “best match.” Read More
Cookieless is toast: What can travel marketers do to stay ahead?
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More
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