Social Media

How travel brands stay ahead on social media
News / Online
How travel brands stay ahead on social media
By Morgan Hines | January 10, 2025
Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More
Opportunity rising in tours, activities as interest in experiences continues
News / Online
Opportunity rising in tours, activities as interest in experiences continues
By Morgan Hines | January 3, 2025
The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More
Travel industry leaders' predictions for 2025
News / Technology
Travel industry leaders' predictions for 2025
By Morgan Hines | January 2, 2025
Executives from Travelport, Klook, Cloudbeds, Spotnana, Mews and more share their predictions for the year ahead, including their takes on artificial intelligence, search, funding and more.   Read More
Phocuswright turns 30: Industry veterans look back and ahead
News / Technology
Phocuswright turns 30: Industry veterans look back and ahead
By Morgan Hines | December 11, 2024
Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come.  Read More
How the hospitality industry can best exploit AI
Opinion / Technology
How the hospitality industry can best exploit AI
By Tim Davis - Pace Dimensions | December 6, 2024
Tim Davis of Pace Dimensions explores how the hospitality industry can take advantage of the technology across a number of front and back office processes. Read More
How online travel companies in Asia use livestreaming to drive engagement - and bookings
News / Online
How online travel companies in Asia use livestreaming to drive engagement - and bookings
By Mark Frary | November 27, 2024
Livestreaming in travel has become one of the marketing success stories of the past decade, driving billions in sales for companies like Trip.com and Alibaba.  Read More
AI trip planner Mindtrip adds B2B solution
News / Startups
AI trip planner Mindtrip adds B2B solution
By Morgan Hines | November 18, 2024
The new solution is launching with capabilities for tourism boards and destination marketing organizations, to help them offer personalized content for travelers. Read More
The next four years look bright for travel technology
Opinion / Online
The next four years look bright for travel technology
By Laura Chadwick, Travel Tech Association | November 18, 2024
Travel Technology Association president and CEO Laura Chadwick says the industry has an excellent opportunity to shape and benefit from the Trump Administration’s pro-innovation policies. Read More
78% of travelers want to use AI in accommodation journey
News / Technology
78% of travelers want to use AI in accommodation journey
By Morgan Hines | November 12, 2024
The report from SiteMinder also found 52% travelers have abandoned an online booking after a bad experience, such as lack of site security, payment issues, loading times, design and a... Read More
Report: From bucket list to booking — How TikTok is shaping travel decisions today
From Our Partners / Online
Report: From bucket list to booking — How TikTok is shaping travel decisions today
By Martin Cowen and Madeline List | November 6, 2024
TikTok is at the forefront of e-commerce and can offer a route to market for travel brands looking to raise awareness and foster evangelism, backed by strong conversion rates. Read More
STARTUP STAGE: Around Us wants to transform exploration through its travel companion app
Interview / Startups
STARTUP STAGE: Around Us wants to transform exploration through its travel companion app
By Mileva Sapic | November 4, 2024
The Around Us app is built on a proprietary geographic information system that allows users to seamlessly plan and experience their travels. Read More
CEO Spotlight: Ethan Lin of Klook
Interview / Online
CEO Spotlight: Ethan Lin of Klook
By Linda Fox | November 1, 2024
Ethan Lin of Klook and co-founders Eric Gnock Fah and Bernie Xiong launched tours and activities marketplace Klook 10 years ago in Asia.  Read More
Are most travelers early tech adopters?
News / Online
Are most travelers early tech adopters?
By PhocusWright Research | October 30, 2024
Are most travelers early tech adopters? Previous Phocuswright research focused primarily on measuring the rise of mobile device usage for shopping and booking but the latest report delves into... Read More
STARTUP STAGE: Travly connects brands through targeted engagement
Interview / Startups
STARTUP STAGE: Travly connects brands through targeted engagement
By Mileva Sapic | October 28, 2024
Travly offers brands the opportunity for custom content creation, made by real travelers, and enhanced distribution across its owned channels to drive engagement. Read More
Travel creators and the power to drive conversion
News / Online
Travel creators and the power to drive conversion
By PhocusWright Research | October 21, 2024
According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%).  Read More