Viator

News

Phocuswright Europe 2025: Shaping the next era of travel

By PhocusWire | April 7, 2025

The Phocuswright Europe 2025 program is live with the speaker line-up including executives from Airbnb, Accor, Booking.com, Expedia and Lufthansa. Read More

News / Online

Could a tours and activities push from Google penalize OTAs?

By Matthew Parsons | April 1, 2025

OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More

News / Online

Tripadvisor brings in Booking.com veteran as president of Viator

By Linda Fox | March 17, 2025

Almost a year since Ben Drew stepped down, Tripadvisor Group is bringing in former Booking.com executive Pepijn Rijvers to lead Viator's next phase of growth. Read More

News / Technology

Alexa+ could earn “top-of-the-funnel” spot in travel research

By Morgan Hines | March 4, 2025

Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More

Interview / Startups

Startup Stage: Walkway helps activity providers grow through its AI-powered platform

By Linda Fox | March 3, 2025

Walkway helps experience providers price with confidence, track competitors, understand the market and uncover new ways to increase revenue. Read More

News / Online

Experiences becoming “strategic and financial center” of Tripadvisor Group

By Morgan Hines | February 20, 2025

All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Opportunity rising in tours, activities as interest in experiences continues

By Morgan Hines | January 3, 2025

The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More

News / Technology

Phocuswright turns 30: Industry veterans look back and ahead

By Morgan Hines | December 11, 2024

Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come. Read More

News / Online

Travel experiences platform KKday plots expansion following $70M injection

By Mileva Sapic | December 4, 2024

KKday plans to enhance its market position, invest in artificial intelligence and deepen its presence across the Asia-Pacific region with its latest investment. Read More

News / Online

Phocuswright inducts Michelle Peluso and Rod Cuthbert to Hall of Fame

By PhocusWire | November 25, 2024

Phocuswright's Hall of Fame welcomed the newest inductees at the Phocuswright Conference this week in Phoenix, Arizona. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: TripStax, Allianz, Worldpay, Priceline, TravelPerk and more

By PhocusWire | November 22, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

News / Online

Amazon expands travel partners for Cyber Week deals

By Morgan Hines | November 12, 2024

American Airlines, Delta Air Lines,Viator, Princess Cruises, Visit Florida, Royal Caribbean, Carnival and many other travel suppliers are partnering with the online retail giant. Read More

News / Online

Viator’s revenue surpasses brand Tripadvisor for first time in Q3

By Mitra Sorrells | November 6, 2024

In the third quarter of this year experiences revenue grew 10% year over year accounted for 51% of Tripadvisor’s total revenue. Read More

News / Online

Experience industry leaders still see room to grow in changing landscape

By D.J. Catron | August 19, 2024

At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector. Read More

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