Marketing

News / Technology

Will metasearch remain relevant with agentic AI's rise?

By Morgan Hines | March 6, 2025

With OpenAI’s January launch of Operator, a tool that can book travel, questions have emerged on what changes will come and what industry sectors will be most affected. Read More

News / Online

Online travel giants spent $17.8B on marketing in 2024

By Linda Fox | February 28, 2025

The investment to acquire customers and strengthen brand sets a new record for the online giants and demonstrates the ferocious competition for customers in the market. Read More

Opinion / Online

Why travel marketers can (and should) expect more from their affiliate strategy

By Joshua Heller - Rakuten Advertising | February 27, 2025

A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising. Read More

News / Online

Trip.com Group reports Q4 bookings growth for international and inbound travel

By Linda Fox | February 25, 2025

The China-based online travel agency said outbound bookings have recovered to 120% of pre-COVID levels. Read More

From Our Partners / Distribution

Expedia Group’s recipe for loyalty: supply, tech and customer service

By PhocusWire | February 24, 2025

The company provides travel distribution services to more than 60,000 partners including Walmart, SoFi and Chase Travel, and last year those partnerships brought in $4.1 billion, a 21% increase... Read More

News / Online

Booking Holdings' Fogel bullish on agentic AI amid strong 2024 results

By Morgan Hines | February 20, 2025

Booking Holdings reported record revenue of $23.7 billion in 2024 and saw accelerated growth in room nights for alternative accommodations during the fourth quarter. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: AirAsia, Mindtrip, Spotnana and more...

By PhocusWire | February 14, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Airbnb to spend up to $250M on new businesses in 2025

By Morgan Hines | February 13, 2025

Co-founder and CEO Brian Chesky and his team stopped short of sharing what those new businesses will be specifically. Read More

News / Startups

Superlogic receives $13.7M to transform customer engagement

By Morgan Hines | February 7, 2025

The round was led by Powerledger and included participation from 10SQ, Nima Capital, Sangha Capital, Actai Unicorn Fund, Liquid 2 Venture and Hyla Liquid Venture Fund. Read More

News / Online

Expedia Group CEO outlines three strategies for using AI in the year ahead

By Mitra Sorrells | February 6, 2025

The company finished 2024 strong with double-digit percentage growth in room nights, gross bookings and revenue in the final quarter. Read More

News / Online

Destinations struggling with digital marketing evolution

By Morgan Hines | February 4, 2025

A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and respondents face hurdles navigating an evolving digital marketing environment. Read More

News / Online

The shifting loyalty landscape in travel

By Marisa Garcia | February 4, 2025

Established travel companies and startups are taking a fresh look at what drives loyalty as behavior shifts and new technology offers ways to get closer to customers. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

Event / Technology

The future of AI and data for travel and hospitality

January 30, 2025

Join this free webinar from Snowflake to explore the power of its AI Data Cloud for Travel and Hospitality with speakers from Marriott International. On Demand

From Our Partners / Online

How TikTok is helping travel brands capture the value of little-known Q5

By Cathy Walsh | January 23, 2025

With traditional advertising budgets winding down post-Q4, travel marketers have a chance to capture attention and convert travelers during a period of low competition and high intent. Read More

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