Expedia Group’s
B2B business has been on a fast track for growth in recent years.
The company provides travel distribution services to more than 60,000 partners
including Walmart, SoFi and Chase Travel, and last year those partnerships
brought in $4.1 billion, a 21% increase year over year and approaching 50% of
the revenue the company brings in from its traditional B2C online travel agency
brands.
As president of
private label solutions for Expedia Group, Alfonso Paredes leads the company’s work
with partners around the world.
In an interview with Phocuswright senior vice president of content Mitra Sorrells
he explains the solutions it offers, including a Rapid API, White Label Template,
Travel Agency Affiliate Program and a new product to fight fraud.
He also discussed
why its mix of supply, technology and customer service is critical for helping partners
drive loyalty through their travel rewards programs. And Paredes shared an
update on Expedia Group’s loyalty program, One Key.
Watch the full
discussion below.
Expedia Group’s recipe for loyalty:Supply, tech and customer service