Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Online

Online travel giants spent $17.8B on marketing in 2024

By Linda Fox | February 28, 2025

The investment to acquire customers and strengthen brand sets a new record for the online giants and demonstrates the ferocious competition for customers in the market. Read More

Opinion / Online

Why travel marketers can (and should) expect more from their affiliate strategy

By Joshua Heller - Rakuten Advertising | February 27, 2025

A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising. Read More

Interview / Online

CEO Spotlight: Eric Goldreyer of Savvy

By Morgan Hines | February 26, 2025

Eric Goldreyer has spent three decades in the travel industry, with a focus on short-term rentals as founder of BedandBreakfast.com back in 1995 and later co-founder of TurnKey Vacation Rentals. Read More

News / Online

Trip.com Group reports Q4 bookings growth for international and inbound travel

By Linda Fox | February 25, 2025

The China-based online travel agency said outbound bookings have recovered to 120% of pre-COVID levels. Read More

News / Online

A look at how U.S. travelers plan and book lodging

By Phocuswright Research | February 25, 2025

It seems many travelers start planning with a specific place in mind (almost six in 10), but one-third need to narrow down their choice from a few options. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: HBX Group, NaviSavi, Cellpoint Digital and more...

By PhocusWire | February 21, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Booking Holdings' Fogel bullish on agentic AI amid strong 2024 results

By Morgan Hines | February 20, 2025

Booking Holdings reported record revenue of $23.7 billion in 2024 and saw accelerated growth in room nights for alternative accommodations during the fourth quarter. Read More

News / Technology

The future of travel is arriving faster than you think

By Phocuswright Research | February 18, 2025

Phocuswright's latest report, "Travel Innovation and Technology Trends 2025," reveals how the convergence of generative AI and digital ID will change how we search, book and experience travel. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: AirAsia, Mindtrip, Spotnana and more...

By PhocusWire | February 14, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

How AI is impacting travel startups

By Mark Frary | February 11, 2025

Appetite for AI-driven travel startups from savvy investors alongside the potential for costs come down could help level the playing field for new businesses. Read More

From Our Partners / Online

Buy now, pay later frees travelers to spend more while managing a budget

By Suzanne Hirt | February 10, 2025

As prices and interest rates rise, budget-conscious travelers are turning to alternative payment methods such as buy now, pay later options that split payments into smaller installments, often without... Read More

News / Online

Expedia Group CEO outlines three strategies for using AI in the year ahead

By Mitra Sorrells | February 6, 2025

The company finished 2024 strong with double-digit percentage growth in room nights, gross bookings and revenue in the final quarter. Read More

Opinion / Online

How "Operator" changed the travel shopping game

By Christian Watts - Magpie | February 6, 2025

OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility. Read More

News / Online

The shifting loyalty landscape in travel

By Marisa Garcia | February 4, 2025

Established travel companies and startups are taking a fresh look at what drives loyalty as behavior shifts and new technology offers ways to get closer to customers. Read More