Opinion

How AI bridges the gap between insight and action
Opinion / Technology
How AI bridges the gap between insight and action
By Markus Stumpe - AIntensify | April 7, 2025
AIntensify CEO Markus Stumpe explores the importance of a specialist approach to AI adoption.... Read More
The never-ending growth of flight search traffic: From travel agents to AI operators
Opinion / Technology
The never-ending growth of flight search traffic: From travel agents to AI operators
By Sebastien Gibergues | March 31, 2025
Sebastien Gibergues, an independent travel consult and former Amadeus executive, details the exponential growth of flight search transactions.... Read More
How hospitality operators can combat payment fraud
Opinion / Online
How hospitality operators can combat payment fraud
By Andrew Buttigieg - RMS | March 24, 2025
Andrew Buttigieg, chief technology officer at RMS, discusses how hospitality operators can ensure safer bookings amid a rise in fraud attempts.... Read More
2025 is the year AI agents will transform airline shopping
Opinion / Technology
2025 is the year AI agents will transform airline shopping
By Rick Seaney - 3Victors | March 18, 2025
Consumers, not companies, will be the real drivers of the agent change as they quickly embrace readily available free online tools more quickly than any airline can.... Read More
Is an "app-ocalypse" nigh for hospitality tech as AI agents advance?
News / Technology
Is an "app-ocalypse" nigh for hospitality tech as AI agents advance?
By Florian Montag - Apaleo | March 10, 2025
Instead of relying on humans as connective tissue, AI agents acting as self-learning, adaptive digital assistants will manage the entire hospitality tech ecosystem autonomously in the future.... Read More
Revolutionary travel management companies do exist
Opinion / Technology
Revolutionary travel management companies do exist
By Riaan van Schoor - Agentivity | March 3, 2025
Agentivity's co-founder Riaan van Schoor gives his response to a viewpoint published last week suggesting that the world of TMCs is broken and only a revolution will fix it.... Read More
Why travel marketers can (and should) expect more from their affiliate strategy
Opinion / Online
Why travel marketers can (and should) expect more from their affiliate strategy
By Joshua Heller - Rakuten Advertising | February 27, 2025
A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising.... Read More
Can a revolution fix the travel management world?
Opinion / Technology
Can a revolution fix the travel management world?
By Timothy O'Neil-Dunne - T2Impact | February 24, 2025
Many TMCs are no longer fit for purpose. They are drowning in data, fighting archaic processes and stuck in a business model optimized more for survival than service delivery.... Read More
Is 2025 the year of payments transformation?
Opinion / Technology
Is 2025 the year of payments transformation?
By David Doctor - Outpayce from Amadeus | February 18, 2025
Predictions from Outpayce CEO David Doctor who believes many travel companies will put payments at the top of their priority list in 2025.... Read More
If NDC is a first building block in airline retailing, what comes next?
Opinion / Distribution
If NDC is a first building block in airline retailing, what comes next?
By Tye Radcliffe - Accelya | February 10, 2025
Accelya's Tye Radcliffe argues that NDC is here stay and presents potential next steps as the airline industry's journey to retailing matures.... Read More
How "Operator" changed the travel shopping game
Opinion / Online
How "Operator" changed the travel shopping game
By Christian Watts - Magpie | February 6, 2025
OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility.... Read More
Cybersecurity wake-up call: New risks and vulnerabilities in hospitality
Opinion / Online
Cybersecurity wake-up call: New risks and vulnerabilities in hospitality
By Josh Jacobson - HackerOne | February 3, 2025
As the hospitality industry settles into 2025, cybercriminals are just heating up.... Read More
Whether to seek venture capital or private equity for your STR startup
Opinion / Startups
Whether to seek venture capital or private equity for your STR startup
By Shahar Goldboim - Boom | January 24, 2025
CEO of Boom, Shahar Goldboim, finds that the best decisions when it comes to funding come from listening to all perspectives, learning from peers and staying true to your vision.... Read More
What deregulation could mean for U.S. airlines and the payment industry
Opinion / Technology
What deregulation could mean for U.S. airlines and the payment industry
By Tom Randklev - CellPoint Digital | January 21, 2025
Tom Randklev of travel payments orchestration provider CellPoint Digital considers what Donald Trump's second term in office may mean for regulatory issues impacting airlines and the broader industry.  ... Read More
Why AI agents will supercharge, not bypass, OTAs
Opinion / Online
Why AI agents will supercharge, not bypass, OTAs
By Mario Gavira | January 6, 2025
Mario Gavira discusses how established online travel intermediaries could thrive in the era of agentic AI as they leverage the tech foundations and financial models they have spent years developing.... Read More