Sojern

Opinion / Online

A tactical approach to a cookieless travel campaign

By Kurt Weinsheimer - Sojern | June 7, 2022

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More

Opinion / Online

How to increase bookings in a cookieless world

By Kurt Weinsheimer - Sojern | May 24, 2022

Marketers must not only capture first-party data in a cookieless world but also activate it. Read More

Opinion / Online

The third-party cookie is crumbling - now what?

By Kurt Weinsheimer - Sojern | May 12, 2022

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More

Opinion / Online

How “always on” strategies enable travel marketers to beat seasonality blues

By Noreen Henry - Sojern | January 31, 2022

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

Opinion / Online

Travel marketers must focus on the new customer-first experience

By Kurt Weinsheimer - Sojern | December 14, 2021

Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future. Read More

News / Online

The state of digital advertising in travel

By Jill Menze | August 24, 2021

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More

Opinion / Technology

How to help DMOs transform travel through data and technology

By Luca Romozzi - Sojern | May 14, 2021

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

News / Online

How travel marketers adjust to the ups and downs of COVID-19

By Mitra Sorrells | January 27, 2021

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More

News / Distribution

Airlines need April bookings increase to prevent financial woes

By Linda Fox | January 25, 2021

Pent-up demand for summer 2021 bookings will provide a much needed boost to airlines. Read More

Opinion / Online

What to know about the new customer travel planning, shopping and booking journey

By Kurt Weinsheimer - Sojern | January 25, 2021

While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More

News / Distribution

Tourism organizations need to rethink their success metrics in 2021

By Celine Chaussegros - Sojern | December 28, 2020

Tourism boards with limited resources can no longer rely on outdated metrics to deliver results. Read More

News / Distribution

VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities

By Linda Fox | December 10, 2020

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

News / Online

U.S. Thanksgiving travel trends show clear shift in destination preferences

By Mitra Sorrells | November 13, 2020

Data from Sojern shows a dramatic shift in interest from large cities such as New York and San Francisco to smaller, vacation destination such as Orlando and Denver for both flights and hotels. Read More

Interview / Online

Sounding Off: Booking early is great but not in the DNA of attractions

By PhocusWire | November 6, 2020

Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More

Opinion / Online

How attractions can (safely) boost group sales

By Noreen Henry - Sojern | November 2, 2020

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More

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