Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

U.S. travel agency market: A resilient and thriving segment
News / Distribution
U.S. travel agency market: A resilient and thriving segment
By Phocuswright Research | March 17, 2025
The advisor landscape is shifting, with new entrants replacing retirees and an increasing number returning to office/storefront settings. Read More
Airbnb solicits new Experiences with new details of what it will offer in upcoming relaunch
News / Online
Airbnb solicits new Experiences with new details of what it will offer in upcoming relaunch
By Morgan Hines | March 13, 2025
The company is also hiring for several roles related to its Experiences business, including market managers tasked with supply growth in cities around the world. Read More
CEO Spotlight: Pere Vallès of Exoticca
Interview / Online
CEO Spotlight: Pere Vallès of Exoticca
By Linda Fox | March 12, 2025
Exoticca's CEO Pere Valles discusses the company's strategy to play in the connected trip space, its technology investment and keeping investors happy. Read More
Autonomous AI agent Manus joins the fray
News / Technology
Autonomous AI agent Manus joins the fray
By Linda Fox | March 10, 2025
China-based AI agent Manus is in early preview and attracting mixed reaction from the technology industry. Read More
PhocusWire's weekly travel tech news briefs: Cendyn, Daytrip, Shiji, TUI and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Cendyn, Daytrip, Shiji, TUI and more...
By PhocusWire | March 7, 2025
Keep up with all the latest people, partner and product news from around the global travel industry.... Read More
Travel websites littered with accessibility issues
News / Online
Travel websites littered with accessibility issues
By Morgan Hines | March 6, 2025
The 2025 Digital Accessibility Index found an average of 297 accessibility issues per webpage during Q4 of 2024 across 400,000 pages on 15,000 websites in different industries including hospitality. Read More
Trip.com Group, WTTC provide glimpse of future technology game changers
News / Technology
Trip.com Group, WTTC provide glimpse of future technology game changers
By Linda Fox | March 5, 2025
The Trip.com Group/WTTC study is divided into four trend areas-digital technologies, financial technologies, future of mobility and breakthrough innovations- and evaluates why the trends are important... Read More
Alexa+ could earn “top-of-the-funnel” spot in travel research
News / Technology
Alexa+ could earn “top-of-the-funnel” spot in travel research
By Morgan Hines | March 4, 2025
Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More
Startup Stage: Walkway helps activity providers grow through its AI-powered platform
Interview / Startups
Startup Stage: Walkway helps activity providers grow through its AI-powered platform
By Linda Fox | March 3, 2025
Walkway helps experience providers price with confidence, track competitors, understand the market and uncover new ways to increase revenue. Read More
AI travel software provider Maya raises €1M
News / Startups
AI travel software provider Maya raises €1M
By Morgan Hines | February 27, 2025
The funding, which included investors such as Lighthouse, will be used to fuel global growth and further develop the company's white-label AI assistant.   Read More
Startup Stage: Dazhboards wants to drive efficiency for tour operators
Interview / Startups
Startup Stage: Dazhboards wants to drive efficiency for tour operators
By Linda Fox | February 24, 2025
Dazhboards is connecting directly with tours and activities booking systems to streamline processes for providers and provide insights using artificial intelligence. Read More
Global Startup Pitch from Phocuswright/WiT returns for fourth year
News / Startups
Global Startup Pitch from Phocuswright/WiT returns for fourth year
By WiT | February 21, 2025
Last year's 10 Global Startup Pitch winners were plucked from more than 200 entries. Read More
Experiences becoming “strategic and financial center” of Tripadvisor Group
News / Online
Experiences becoming “strategic and financial center” of Tripadvisor Group
By Morgan Hines | February 20, 2025
All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More
Superlogic, Open Network Exchange launch Bookit rewards platform
News / Startups
Superlogic, Open Network Exchange launch Bookit rewards platform
By Morgan Hines | February 20, 2025
The artificial intelligence-powered platform is meant to provide “elite access” to experiences that go beyond travel such as front-row seats at sporting events, concerts, private tours and ski retreats. Read More
Airbnb to spend up to $250M on new businesses in 2025
News / Online
Airbnb to spend up to $250M on new businesses in 2025
By Morgan Hines | February 13, 2025
Co-founder and CEO Brian Chesky and his team stopped short of sharing what those new businesses will be specifically. Read More