Hot 25 Travel Startups for 2025: Zatlas

Zatlas

Headquarters: Sao Paulo

CEO: Adrian Carabias

Website: Zatlas

Founding date: 2023

Investment: $3.3 million

Zatlas is a vertical SaaS platform for hotels, trusted by the largest hotel chains across the Americas. Its intelligent automation tools boost OTA revenue by 10-40% by automating charges for reservations, cancellations and no-shows and streamlining reconciliation. Zatlas aims to protect profits and ensure accurate commission payments, so OTA operations run smoothly, allowing companies to focus on what matters most: guests. 

Founders Adrian Carabias and Pedro Jose Guerra

Strategic goals for 2025

For 2025, our goal is to achieve 10x growth by expanding our market reach across the Americas and Europe, while deepening our presence in our core market of Mexico. We aim to continue serving leading hotel chains in LATAM and beyond, making Zatlas a global leader in hotel technology. Next year, we will intensify our focus on AI-driven innovation to improve product performance and operational efficiency.

While we already leverage AI in many products, we plan to further integrate advanced AI solutions to enhance the pace, quality and impact of our offerings and operations, ensuring that this value is consistently delivered to our customers. Chargebacks remain a significant challenge for the hotel industry. In 2025, we are committed to further improving our chargeback prevention and dispute management solution. Our goal is to liberate hotels from unfair and fraudulent chargebacks, offering them greater financial protection and operational peace of mind.

Lessons learned since founding

Staying close to our customers has been crucial. While many of our initial products stemmed from my own experiences leading revenue and OTA teams at OYO LATAM, we've learned the importance of consistently engaging with customers. We continuously conduct in-depth discovery interviews to fully understand the nuances of their challenges and processes, and we work hard to go the "extra mile" and delight them. This approach has been key in delivering a product that not only meets the complex needs of large hotels but also provides a service that truly delights.

Another key lesson is that the journey is always harder than you think. That’s why it’s essential - despite sounding  clichéd - to love what you do and stay deeply committed to solving your customers' problems. Without this passion and focus, it would be nearly impossible to overcome the many obstacles that come with building an enduring organization. At Zatlas, we're driven by the challenge because we genuinely care about our customers and are committed to creating the "one-stop shop" for hotels, knowing this vision is a multi-decade journey.