Travel companies such as hotels and airlines rely on ancillary revenue to drive business
growth, and leaders predict that ancillary sources will increase by more than
one-third to 36% of total revenue over the next three years.
However, travel leaders must understand that creating sustainable, profitable
ancillary revenue strategies requires aligning revenue growth to customer
experience (CX). Furthermore, providing customers with convenience and
simplicity as they pursue their travel goals leads to its own economic benefits
for organizations.
Relevance is the key to unlocking ancillary revenue strategies that pursue
revenue growth and customer obsession as two complementary, not competing,
strategies.
In August 2024, Rokt commissioned Forrester Consulting to
evaluate the state of ancillary revenue strategies among hotels, airlines and other travel companies and
found that organizations are best positioned to reap the rewards of
best-in-class ancillary revenue strategies when they harness data and insights
to deliver more relevant cross-sell and upsell offers and reduce friction at
checkout.
The full report is available after completing the
registration form below.