Northstar Travel Group (Northstar) announced today that it has sold Inntopia, its software division whose platform includes booking, marketing cloud and business intelligence solutions for the travel and hospitality industry, to Outside Interactive (Outside). Terms of the transaction were not disclosed. PhocusWire and Phocuswright are also brands of Northstar Travel Group.
Northstar, owned by investment funds managed by EagleTree Capital since 2016, initially acquired a majority stake in Inntopia in 2014. The divestiture of Inntopia aligns with Northstar’s strategic focus on its core media, events, and marketing solutions for the global travel industry.
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Jason Young, CEO of Northstar, said, “We are proud of the incredible value Inntopia has delivered to its customers as a part of Northstar. We appreciate the passion and commitment Trevor and the entire Inntopia team brought to our business. We wish them great success going forward in their partnership with Outside.”
Trevor Crist, founder and CEO of Inntopia said, “Northstar has been critical in helping transform Inntopia from a startup to an enterprise technology company. We are proud of the success we’ve had together and thank the Northstar team for their years of support.”
Founded in 2001, Inntopia develops software for the outdoor leisure, resort and destination travel industries. Its offerings include marketing CRM, ecommerce platform and business intelligence products, which are used by hundreds of resorts, hotels and destinations across the world including Vail Resorts, Alterra Mountain Company, Grand America Hotels and Resorts, Palmetto Dunes Oceanfront Resort and Big Cedar Lodge.
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 300 million unique users and has over 100 million registered users across its network of 25 media, service and utility brands.