Rapid developments in generative artificial intelligence in recent months have pushed the travel industry to explore the opportunities, challenges and wider potential.
No sooner than OpenAI or Google make announcements, voices from across the industry discuss the pros and cons of the developments for travel, who the winners and losers might be and where all it all might be heading.
Travel search, booking and digital marketing are all likely to be impacted while the technology is also accepted as a means to drive efficiency in backend processes.
What's less sure so far is the impact on consumers. Do they want to search and book using artificial intelligence? Do the realize it's artificial intelligence? What are their concerns around the technology?
Travel is in a state of flux once more.
Join us at Phocuswright Europe in Barcelona from June 10-12 where the theme will be New Age(nts). We will bring together the industry's leading thinkers to debate and dissect the latest developments, share insights and help formulate strategy.
Read more about the 2025 theme, speaker line-up and program and register using the link below. You'll be in good company among the travel industry's top leaders over three days of innovation, insights and networking.
Phocuswright Europe will convene a wide variety of perspectives from prominent European travel companies, tech pioneers, regulatory bodies and more. Join us as we cut through the noise and focus on the strategies that help drive the industry forward.
Phocuswright Europe 2025
The events will take place from 10-12 June at the Palau de Congressos de Catalunya in Barcelona.