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News / Online

How AI and visual search are reshaping travel discovery

By Marisa Garcia | April 9, 2025

Visual search is beginning to dominate, especially for younger travelers and the numbers show that it's probably not a passing fad. Read More

News / Technology

How Destination Toronto developed its AI assistant 6ix

By Linda Fox | April 8, 2025

Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is gaining insights on how users are engaging with its content. Read More

News / Startups

Unravel raises $7M in Series A funding

By Abby Crotty | April 2, 2025

Unravel's shoppable video feed uses personalized algorithms to make travel recommendations. Read More

News / Technology

Majority of business travelers would let AI book travel elements

By Morgan Hines | March 20, 2025

A report from Amadeus Hospitality delves into business travelers’ technology interests, booking patterns and preferences around sharing data. Read More

News / Distribution

U.S. travel agency market: A resilient and thriving segment

By Phocuswright Research | March 17, 2025

The advisor landscape is shifting, with new entrants replacing retirees and an increasing number returning to office/storefront settings. Read More

News / Online

Airbnb solicits new Experiences with new details of what it will offer in upcoming relaunch

By Morgan Hines | March 13, 2025

The company is also hiring for several roles related to its Experiences business, including market managers tasked with supply growth in cities around the world. Read More

News / Startups

AI trip planner Mindtrip acquires travel guide platform Thatch

By Morgan Hines | March 12, 2025

In a post addressed to creators and travelers Monday, Thatch said its content has migrated to Mindtrip. Read More

Opinion / Online

Why travel marketers can (and should) expect more from their affiliate strategy

By Joshua Heller - Rakuten Advertising | February 27, 2025

A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising. Read More

News / Online

A look at how U.S. travelers plan and book lodging

By Phocuswright Research | February 25, 2025

It seems many travelers start planning with a specific place in mind (almost six in 10), but one-third need to narrow down their choice from a few options. Read More

News / Online

Destinations struggling with digital marketing evolution

By Morgan Hines | February 4, 2025

A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and respondents face hurdles navigating an evolving digital marketing environment. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

From Our Partners / Online

How TikTok is helping travel brands capture the value of little-known Q5

By Cathy Walsh | January 23, 2025

With traditional advertising budgets winding down post-Q4, travel marketers have a chance to capture attention and convert travelers during a period of low competition and high intent. Read More

News / Online

Does Reddit have a serious role to play in trip planning?

By Matthew Parsons | January 23, 2025

Reddit's r/travel community boasts 12-million members and screen views grew nearly 33% in the past year, making the platform an increasingly important consideration for travel planners. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More