Loyalty

From Our Partners / Online

Report: Aligning your travel company around the customer journey

By Cathy Walsh | April 8, 2025

True customer-centricity goes beyond collecting feedback or simply tracking "voice of customer" metrics. Building a traveler-centric organization means unifying the entire company around customer... Read More

News / Online

Vrbo plans greater traveler targeting through marketing tech

By Linda Fox | April 4, 2025

Vrbo is focusing on growth, more dynamic and personalized offers and property quality. Read More

From Our Partners / Distribution

Report: Relevance is the key to unlocking sustainable growth in travel

By Rokt | March 31, 2025

Find out about best-in-class strategies for ancillary revenue growth, harnessing data and insights to deliver relevant cross-sell and upsell offers and to reduce friction at checkout. Read More

News / Online

OTAs lead in superapp innovation as India’s travel market reaches new heights

By Phocuswright Research | March 31, 2025

India's online travel market is driven by OTAs, which represented 55% of total online gross bookings in 2024, while suppliers' own digital channels made up the remaining 45%. Read More

News / Startups

Travel startup funding and M&A activity in Q1 2025

By Abby Crotty | March 28, 2025

As the quarter comes to a close, we review funding rounds and M&A activity—and learn what travel executives believe is on the horizon for the rest of the year. Read More

News / Technology

Accor's chief digital officer talks distribution, direct bookings and loyalty

By Linda Fox | March 20, 2025

Alix Boulnois, chief business, digital and tech officer of Accor, discusses the hotel group's priorities across distribution, direct bookings and loyalty. Read More

Interview / Startups

STARTUP STAGE: Arcube helps fliers convert loyalty points to ancillaries

By Morgan Hines | March 11, 2025

Arcube's platform also works to analyze a passenger’s travel history, market data and other factors to predict and increase the likelihood of a passenger returning to an airline. Read More

News / Technology

Generative AI: What’s on the horizon for airlines?

By Matthew Parsons | March 11, 2025

For airlines exploring AI, much of the focus is on Large Language Models—machine learning that can comprehend and generate human language text. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: TravelPerk, Airbnb, Expedia Group, SWA, Hostaway and more...

By PhocusWire | February 28, 2025

Here's our roundup of the people, product and partner news from the global travel industry this week. Read More

News / Online

A look at how U.S. travelers plan and book lodging

By Phocuswright Research | February 25, 2025

It seems many travelers start planning with a specific place in mind (almost six in 10), but one-third need to narrow down their choice from a few options. Read More

From Our Partners / Distribution

Expedia Group’s recipe for loyalty: supply, tech and customer service

By PhocusWire | February 24, 2025

The company provides travel distribution services to more than 60,000 partners including Walmart, SoFi and Chase Travel, and last year those partnerships brought in $4.1 billion, a 21% increase... Read More

News / Startups

Superlogic, Open Network Exchange launch Bookit rewards platform

By Morgan Hines | February 20, 2025

The artificial intelligence-powered platform is meant to provide “elite access” to experiences that go beyond travel such as front-row seats at sporting events, concerts, private tours and ski retreats. Read More

News / Startups

Superlogic receives $13.7M to transform customer engagement

By Morgan Hines | February 7, 2025

The round was led by Powerledger and included participation from 10SQ, Nima Capital, Sangha Capital, Actai Unicorn Fund, Liquid 2 Venture and Hyla Liquid Venture Fund. Read More

News / Online

Expedia Group CEO outlines three strategies for using AI in the year ahead

By Mitra Sorrells | February 6, 2025

The company finished 2024 strong with double-digit percentage growth in room nights, gross bookings and revenue in the final quarter. Read More

News / Online

The shifting loyalty landscape in travel

By Marisa Garcia | February 4, 2025

Established travel companies and startups are taking a fresh look at what drives loyalty as behavior shifts and new technology offers ways to get closer to customers. Read More

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